There are literally thousands of hair and beauty salons all over the world. Men and women alike love going to salons to get their hair and makeup done, simply because most of them feel good after getting makeovers.
With this being said, as a salon owner, you have lots of competition even just in your area. You should always work to be the best so your customers will come running back to you if they need anything done to their hair, such as getting the right thinning sheers and buying comfortable and quality salon equipment.
Below, we will discuss some of the things that you should remember to practice to make sure that your customers will feel happy and comfortable when in your salon.
Greet Them Right Away
First impressions definitely last, which is why you should always make it a point to greet your customers the moment they walk into your salon’s doors. Don’t just ignore them and let them sit wherever they want. Instead, greet them with a warm smile and direct them to a place where they can sit and wait comfortably.
It doesn’t have to be you who welcomes them at all times, as you can train your staff to greet customers warmly. This is especially important for people who work at the front desk since they are the first ones that the customers see.
Attend to Their Needs
Most salons would not offer a beverage or a snack to their customers, but this is where yours can be special. Consider serving a glass of refreshing beverage or even a bowl of popcorn to your customers while they wait. It’s not a big gesture, but they will surely appreciate it.
Ask them what type of services they are looking into getting and if they are willing to wait if there is no stylist available at the moment.
Build a Solid Relationship
Build a solid relationship with your clients without getting too personal with them. You can chat with them about their routine, plus, you can even give them advice on how they can make it better. You should be careful not to overstep, though, as some clients would prefer to keep their personal lives out of the equation.
Show them that you pay attention by asking about their hair or skin type. You should base the conversation on whatever service they are trying to get so you could still stay relevant.
Communicate with Them
The saying “out of sight, out of mind” is definitely true, and you most likely would not want to be out of your clients’ minds once they are out of your salon. You should always work to communicate with them and make sure that they know about your latest promos and discounts.
There are lots of ways that you can communicate with your clients: through email newsletters, SMS blasts, and even through social media posts and messages.
Always show your customers that they are valued and that you are interested in giving them the best. Remember that they are the reason that your business is still standing, so do your best and show them that you truly care about them.