August 2021

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How digital advertising has redefined advertising expectations

Digital advertising has opened up a magical world of opportunities with which dental practitioners can gain the attention of the healthcare consumer and where the rewards are plentiful as well as far-reaching. Unlike many traditional forms of advertising, digital marketing (websites and social media accounts) are not limited by time constraints – digital advertising works […]

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The Dangers to be aware of using DIY dental treatment delivery systems

If one was to question the advent of DIY teeth-straightening tools, one only has to look to the market demand that drives it. This demand is mostly generated by the tech-savvy generation widely known as the millennial generation. This generation is represented by those born between the years 1981 and 1996. Those belonging to the

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